Marketing and sales are among the most vital elements of a company's survival in the market. While both depend on each other many individuals confuse marketing with sales and vice-versa which is a big blunder.
The Marketing and Sales departments often compete with each other.
Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales.
While on the other hand the sales procedure is exactly what you do to efficiently sell a product and bring a contract. Sales and marketing together is a part of selling and one can not do without the various other. They could likewise be called tasks. The success of a company is critical to the success of these 2 vital tasks.
Marketing is the backbone of a business's future and launching pad for the sales. While the marketing procedure incorporates the design of the item, advertising and so on the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.
However there is a continuous rivalry in between the two, one claiming dominance over the other. The marketing people say they have an upper hand due to the fact that they think it is they who designs the products, sets the strategy as well as develops devices essential for sales. They state sales are the result of marketing and thus should follow its instructions. The sales person may not accept this view and might be completely contrary in their opinion. They think that it is the sales marketer who in fact sells a product and bring money to the business.
But many experts believe that marketing must play a critical role amongst the two. An effective marketing campaign makes sales simple and makes people think that it is really the sales people who are the dominant leaders. The most crucial function of marketing division is to produce possibilities for the sales division.
Marketing drives sales and sales drives companies' success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn't be a race to gain supremacy over another department but a race to win the market and customers working together.
Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands.
The goal of the marketing division is to anticipate exactly how the marketplace will shape up in future. They should visualize their item satisfying the demands of the market for next few years and prepare to make design changes in their product correctly.
It is crucial that a company integrates their sales and marketing division in a well fashioned way. It is the appropriate integration of these two crucial entities that fuels the growth of a business. The sales people ought to not be simply treated as the money collectors. Each division has its own part and ought to go together in selling the product of the business and ought to be the foremost important requirements.
The Marketing and Sales departments often compete with each other.
Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales.
While on the other hand the sales procedure is exactly what you do to efficiently sell a product and bring a contract. Sales and marketing together is a part of selling and one can not do without the various other. They could likewise be called tasks. The success of a company is critical to the success of these 2 vital tasks.
Marketing is the backbone of a business's future and launching pad for the sales. While the marketing procedure incorporates the design of the item, advertising and so on the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.
However there is a continuous rivalry in between the two, one claiming dominance over the other. The marketing people say they have an upper hand due to the fact that they think it is they who designs the products, sets the strategy as well as develops devices essential for sales. They state sales are the result of marketing and thus should follow its instructions. The sales person may not accept this view and might be completely contrary in their opinion. They think that it is the sales marketer who in fact sells a product and bring money to the business.
But many experts believe that marketing must play a critical role amongst the two. An effective marketing campaign makes sales simple and makes people think that it is really the sales people who are the dominant leaders. The most crucial function of marketing division is to produce possibilities for the sales division.
Marketing drives sales and sales drives companies' success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn't be a race to gain supremacy over another department but a race to win the market and customers working together.
Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands.
The goal of the marketing division is to anticipate exactly how the marketplace will shape up in future. They should visualize their item satisfying the demands of the market for next few years and prepare to make design changes in their product correctly.
It is crucial that a company integrates their sales and marketing division in a well fashioned way. It is the appropriate integration of these two crucial entities that fuels the growth of a business. The sales people ought to not be simply treated as the money collectors. Each division has its own part and ought to go together in selling the product of the business and ought to be the foremost important requirements.
About the Author:
Who else is sick of chasing down prospects and harassing relatives? Click on mlm leads to find the best source for leads! Find the best home business at fhtmsecrets.com/blog
No comments:
Post a Comment