Friday, April 5, 2013

Why Do Home Based Businesses Fail?

By Jonathan Cawley


Have you tried running your own home based business before? If you have, you are probably mindful that a big portion of home based companies fail within a year's time. For numerous entrepreneurs, it's much sooner. At the same time, you most likely understand that the ordinary successful home based business entrepreneur makes more money than the average staff member.

Exactly how do the successful business owners do it? Why are they the minority?



Well, the answer is quite simple. Each and every business model requires selling. Do you personally enjoy selling? If the answer is No, then you're not alone. Just ask 20 people on any busy street if they enjoy sales. 18 or 19 will tell you No. The fact is, most people dislike the sales process. This is quite natural, and there is absolutely no reason to feel inadequate if you want to own your own home based business, but hate sales.

Now think of this: Apparently you do not object to sales individuals. And you know why? Because you and I normally get stuff. We get lots of things. Each and every item that we buy needs a sales transaction.

Now if you just recently purchased cable TV service, you had to communicate with a professional sales person. Did you object to the cable representative? Naturally not! The cable television representative had an important service that you wanted and able to buy. That is among the reasons your transaction went so efficiently. However there is more to it than that.

It is not a coincidence that the cable sales representative made you feel excellent about your choice to purchase. The most successful sales people and sales companies spend great deals of time and money on self enhancement, due to the fact that they understand that their personal development is in direct proportion to their sales success.

Simply ask any highly effective sales expert exactly what or who they turn to for individual advancement, imitate them, and you will have opened your mind to a whole brand-new way of thinking. Make it a habit to study personal advancement materials on a daily basis, and apply it to your home based company.

The probabilities are that you will join the elite minority that succeed in a home based business.

Now that we know that selling is OK, do you feel like becoming a professional sales person to support your home based business? If not, that's OK. You can do the next best thing. In fact, this particular 'thing' may be a superior model for you to follow: Hire your own professional sales staff.

Now if you're thinking 'Wow, that's a wonderful idea' then you are most likely knowledgeable about the concept of leverage. Leverage in business means, extremely simply, that you get someone or something else to replicate your efforts.

Take your cable TV provider for instance. The board of directors is brilliant enough to work with gifted sales people to talk with potential customers. They feel wonderful about the business, enthusiastic about their items, however they still work with experts to close the sales.

So there is your formula for success in a home based business. Become a sales professional, or hire your very own expert sales personnel.



It has worked in every capitalist civilization in the past, and there's every reason to believe that it will work for you.




About the Author:



No comments:

Post a Comment