Monday, June 24, 2013

Reasons Why High Conversion Graphic Design Is Important

By Bill Feeburg


A large number of graphic design professionals, commercial artists and website designers highlight the appearance, features and also the layout of their jobs when presenting themselves to prospective customers. Although artistry, ease of navigation and total appearance are vital, designers and their clients should also consider the conversion rates of the content and graphics.

If the objective is for a certain design, logo or website to catch the attention of more clients and generate more money for the business, then designers who specialize on creating a high conversion web design or graphics should be highly sought.

The meaning of "high conversion" should be properly understood. You need to be aware of conversion rates if you want to understand the value of high conversion graphic.

In Internet marketing, "conversion rate" means the percentage of clicks generated by an online advert, picture, random link or any kind of copy or artwork that represents a particular service. To make it easier to grasp, it simply means the number of people who notice a copy or image posted on the internet and then go straight to the website of that business or another page put up by the same business. A conversion rate for web design generally measures the percentage of individuals who buy an item from a site in proportion to the number of visitors that it receives.

To a local business, conversion is everything. What Internet marketers know that many graphic designers and business owners don't know is that conversion rates are everything. Conversion rates measure the percentage of people who see something representing a business (like a logo or a link) and take action as a result. While having an easily navigable site and friendly, appealing graphics are important, they're really all in the service of increasing a business's conversion rate.

When businesses look for quality graphic design, they often overemphasize finding a design that captures the essence of the business or conveys a specific feeling to potential customers. Giving weight to those aspects makes sense, but businesses should also give a great deal of weight and importance to conversion rates.

For those who desire to know what a conversion rate will be in future, unfortunately this is impossible. However, there is some information for general groups of graphic design. Studies have shown that viewers can be propelled to action based more easily when the see emotional images.

It's also possible to do a certain amount of research on the conversion rates of particular designs. A business could try out a potential new ad or web image via email first and look at the amount of traffic it brings in. It can also ask any potential graphic designer it's considering working with to provide information about the conversion rates of logos, graphics or other web pages he or she has created in the past.

It is advisable to look at previous or potential conversion rates when hiring a designer because it will enable your business perform better in either online or offline marketing. Additionally, excellent designs and pages help to increase the company's reputation and credibility. However, for businesses that want to remain on top, it is vital to ensure that their sites, content as well as graphic design has the capacity to make real customers out of the visitors that view and read these features.




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