Wednesday, June 12, 2013

Javita Coffee: What's Everyone Buzzing About?

By Ken Acree


You have probably heard the buzz about Javita and their Coffee related business opportunity. While not involved with Javita, I have thoroughly reviewed the facts surrounding this business, and will fill you in on the details.

Business Leadership

The President of Javita is Mr. Stan Cherelstein. Mr. Cherelstein is also the man at the top of another direct sales company, Waiora. Someone considering involvement with Javita should take comfort in the fact that Waiora has been in business now since 2004.

Payment Strategy

An efficient payment strategy will exist with an excellent balance in between the part-time consumer gatherer, the mid-level leader, and the Rock Star. Javita's pay play does all of that.

Red Flags With Javita

Sometimes the upfront purchase requirements with MLM Companies can be a danger area. This is especially true if you aren't actually receiving anything of tangible value for your money. Javita seems to be in good shape here. They have several enrollment options to choose from, and each contain plenty of sample product so that you receive value for your money.

Red Flag With Compensation Strategy

I can't say that this is something wrong with the Javita Payment Plan. It is just something that I disagree with. The requirement level to start getting paid a new car bonus is lower than I would like to see. The reason is that when the bonus is easier to earn, it is often easier to lose as well. I hate to see anyone buy a new car and then later fail to qualify and lose it.

Even Larger Possible Javita Red Flag: The Cost

For any MLM Business to be effective long-lasting, they MUST HAVE an item that individuals would purchase at the present cost, even if there were no financial incentive affixed to it. When the item's actually worth is valued, individuals will stick around as clients even if they do not represent the company for compensation.

Does Javita pass the item worth examination?

A case of Javita's coffee sells on a wholesale level for around $1.43 per packet. This is approximately 75% higher than the cost of certain other premium brands, such as Starbucks. Ultimately, the viability of Javita lies in the hands of you and other consumers like you. Do you love Javita Coffee so much that you'll pay nearly twice as much for it as other premium brands? If so, the Javita has a chance to live up to the buzz.




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