Friday, July 19, 2013

Creating A More Effective Non Profit Direct Mail Campaign

By Anna Brown


Non profit direct mail can be an excellent way to raise funds for your organization. However, it is important to remember a few things about this kind of campaign, to make it successful. Here are some points to ponder that can get your started in the right direction.

If you want to receive the most contributions possible, provide as many payment methods as you can. Some people may want to send a check in your enclosed envelope, but this will limit the amount of your contribution. Provide the option of paying with a credit card online, and you may get larger contributions. Try to include as many credit card brands as possible, also.

To make donating simple, provide a separate web page known as a "landing page". This is where you can offer a safe and secure area for charge card contributions, and you also can include special opportunities like signing up for memberships or updates. It is a good place for generating email and address lists also.

Many people like to receive something in return for their contributions. It does not have to be anything major or expensive, but rewards can get your many more supporters. Try to make it something functional like a special calculator or handy home tool, as everyone seeks things that can improve their lives.

Your message needs personal appeal but not tactics that are transparent. This is why you should consider hiring a writing professional. You can have a straightforward and honest message that tells everyone about the benefits your organization provides, and why you need help now.

To create an effective non profit direct mail campaign, try following these simple tips. Give people choices for making payments. Make the entire process very easy, and appeal on a personal level. To greatly increase your success odds consider a professional service for your needs, as it can pay for itself many times over.




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