Monday, July 29, 2013

Tips On How To Develop And Operate Your High Growth Whale Tour Business

By John Bui


Researching new and modern marketing techniques will be the key to keeping your whale watching tour boat business alive in the market. It is always a bad idea to leave this type of research only until your tour boat company is struggling to make any profit. It is important to keep up with the rest of the world and this article is a great place to start with your research.

Cold calling is tough tour boat company. You might not want to pick up the phone out of fear of rejection. As stupid as this sounds, simply remind yourself that nothing bad can occur. Who cares if a cranky old boss decides to yell at you? If the receptionist doesn't put you through you'll be just fine. Pick up the phone and dial for dollars, not friends.

What is the best way to leave a lasting impression on someone you are meeting for the first time who you would like to do whale watching tour boat business with? Hand them a personalized business card. It is a cheap way to physically pass on your contact information. There are many software's and companies who make them for you.

Always remember to set goals for your tour boat company. Nothing can be more motivational then seeing a goal that you haven't yet met written down on a notepad on your desk under that "hang in there" kitten poster. A nice idea is to write down your biggest goal on Post-It Notes and put those notes up everywhere within your office. You can go as far as to put them in your bathroom, in your waiting room, etc. The more frequently you see your goals on paper the more likely they are to become a reality as they grind into your mind on a daily basis.

Employee input can be really valuable for optimizing your whale watching tour boat business, but do not let your employees overstep their bounds. Your business is YOUR business, and you need to take charge of it. Your workers should have some say, but they should leave all final decisions up to you.

The online community is quite active in finding out all about the new kids on the block and when it comes to making your presence more prominent do consider the option of 'sharing' on Facebook and twitter. You'll instantly gain access to millions of people. Keep this option available on your website and see the word spread like wildfire.

Customer retention needs to be a primary focus of any whale watching tour boat business. Repeat business can many times bring in more annual revenue than new business. Focusing on keeping the customers that have already used your services should be a top priority regardless of your respective industry.

Copying the techniques of the giants who have succeeded might tempt you, but it is important that you keep your marketing unique. You want people to remember your brand name, so they should remember the techniques that you use that make you different from the rest of your competition.

Supporting an event in your local community is a good way to use the money you have stowed away for marketing. Use a local event listing to find the right occasion to sponsor.




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