Wednesday, October 23, 2013

Remarkable Food Packaging - How To Achieve It

By Keren Kipfer


While consumers will ultimately seek out food products which have the finest quality and taste, this is not the only aspect of the food business that warrants consideration. If you want higher sales you should also think about the presentation of your food packs. There is a need for you to also ensure that your food packaging is truly eye-catching because consumers are drawn to great designs and this might be the best way to attract new customers. If you read on you will discover some helpful tips which will help with package design.

It is important to include particulars like your logo, brand name, product description and things like its weight and volume. Your design should be simple and attractive, though, and a logo and product description makes a good centerpiece for your food packs. Always ensure that these are pleasing to the eye and with clear lay-outs. It helps if you put a photo of the food item on the front of your food pack. Don't forget that you need to put essential information on its weight and volume, but these items certainly should not take center stage. Keep in mind that your consumers need to understand your product and easily identify your brand.

Coming up with an overall appealing food pack is another consideration. It should be that your product is able to stand out visually when placed on the shelf along with other products. Take note that there can be a wide selection of similar products to yours so ensure its appeal when already placed alongside the competitions. Do good research on this aspect and maybe try a prototype out in a local grocery and see how it looks like out there.

While the front of the package is the most important as far as design, you also must consider how to design the back of the package. This should include the bar code as well as all of the ingredients and nutritional information. These are items on your packaging which are crucial so do not overlook them. There are buyers who have certain health or medical considerations which means that they need for to look into these specifics first before buying your product.

In addition to thinking about design, you also will need to be able to add numbers onto packages after production, such as serial numbers or expiration dates. In order to achieve this, you will need to purchase an id coder or id printer. Consider getting one that guarantees efficiency for the task like the Domino coder or the VideoJet coder or perhaps an Altima coder. There are many excellent brands to consider, so do some research about what best suits your needs.

One way to save some money on id coder costs is to consider purchasing a model that has been refurbished. There are a few product id companies, such as PrintJet.com, who offer refurbished coders as well as parts and repairs. In addition, you also often can purchase high-quality ink and make-up fluids from product id firms at much lower prices than buying directly from Domino or Altima or VideoJet or another manufacturer.




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