Thursday, October 17, 2013

The Do's And Do Not's Of Marketing

By Maryl Joop


All businesses that are still in operation know that marketing is an essential key to their success. Without their abilities to market their goods, products, and services, these businesses would have gone out of business a long time ago.

That is why developing a sound marketing strategy is a vital step towards success for those companies that are just starting or for those that have seen a lag in their profits and production. With the right industrial marketing strategy in place, a business will be able to compete with their competitors and sell their products or services with a greater amount of success.

This observation holds true seemingly no matter what the product or service that a company provides. While no one can truly argue that the product a company offers is not important to their success, economic and business history has shown that even those companies that had a relatively good or unique product fail if their marketing plans and campaigns are not firmly established.

But far too often, this key component of marketing is seen more as the little brother or helpful aid to the larger picture of sales. And in all honesty that may be the extent of marketing-a way to drive sales.

There are many various lists of the do's and do not's of marketing, but at least the most basic ideas and principles to adhere to or shy away from can be derived from looking at a few of the lists that others have published. Only a few of the most basic do and do not's of industrial marketing will appear here.

Once these key features to a marketing strategy have been developed and organized, a startup company will have built for themselves a framework or skeleton outline of what the rest of their marketing strategy can be.

By taking the time to perform all the necessary steps to proficiently construct and plan out the above staples of a marketing strategy, a startup company will be able to build a more elaborate or effectively specific marketing strategy from the foundational strategy they have compiled.

From this foundational framework of a marketing strategy, a startup business can delve further into their market research to further develop their marketing strategy. Performing adequate market research is essential to developing a marketing strategy that will be successful.

A marketing campaign that cannot deliver on promises is sure to fail and tarnish the company's reputation in the process. Another marketing do not is to try and sell to everyone without a target market in mind.

With a wider scope on their marketing campaigns, a company can use their investment in marketing to not only drive sales of specific items but to incorporate their marketing strategy into the system of sales and expansion that will form the upward spiral of success that all companies are searching for.




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