Monday, March 18, 2013

5 Ways To Tell If Your Orlando Internet Marketing Is Using Black Hat Tactics

By Brown Jack


If you want to get high rankings for your website using credible methods then you should hire Get the Clicks to carry out your Orlando Internet Marketing activities. If you want to increase the online visibility of your website, you should have your website optimized both on page and off page. You should also work on improving your social media presence. Since this may take a lot of time, you may prefer to outsource the work to another person. It is advisable to keep an eye on your website so as to ensure that the person uses the right strategies to promote your business.

One of the signs that your SEO consultant is using black hat techniques is if they are targeting the wrong keywords for your site. The company should aim to rank your site for a variety of keywords and phrases that are relevant to whatever services or products you are selling. It is important that you track the keyword phrases that are attracting people to your site and see if it is relevant to your business. If the keywords are totally irrelevant then this should be a warning sign for you.

Keyword stuffing is another black hat technique that is employed. This involves including as many keywords as possible on a web-page, with no attempt whatsoever to ensure that the text is readable to a human visitor. You may even notice a long list of keywords that have been repeated all over the page or randomly repeated.

Keywords can also be made to be invisible on the web page. This is achieved by having the text color on the site being similar to the background color. This makes it possible for search engines to read the text but not humans. To check if invisible text is being used on your site, highlight the web page to see if there is anything on the background.

Companies that use black hat techniques often use linking schemes. This is because back-links are valuable to search engine rankings. Use a back-link checker tool to determine where the inbound links to your website are coming from.

The inbound links linking to your site should come from credible sources. This includes websites which have products or services that are related or complementary to yours. If the back-links come from bad neighborhoods, that is link farms or sites that are in no way related to your website, you should be suspicious.

A company that promises you guaranteed first page rankings should not be trusted. This is because no one can make you such a guarantee, unless they are planning to manipulate search results through black hat techniques. Search engine rankings are affected by multiple factors, making it hard to predict how a site will be ranked.

Also, any company that promises you a one-time fix that will keep you permanently ranked in the top results should be treated suspiciously. This is because SEO requires an ongoing effort if you are to get positive results. Only hire a reputable company to optimize your website. Get The Clicks is an Orlando Internet Marketing company that uses white hat techniques to boost traffic to your website.




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