Friday, March 29, 2013

SEO Competitive Analysis: What You Need to Undertake

By Malcolm A. Wagner


It's insufficient that you simply perform appropriate keyword research to ensure you're focusing on the ideal keywords that most individuals use to find your services or products.

However, also ensure you perform an SEO competitive analysis. This will give you another excellent signal if the keywords you are aiming for might be of low competition or very competitive and starting with yet another keyword phrase might be a much better choice for you.

Before you could assess the competition of a keyword, there are a lot of things that you should consider first. The quantity of competing websites that uses the same keyword on their websites is one of the oldest indications that most people in the SEO business make use of.

What you have to do is to type in your keyword into the search bar of Google and put quotation marks all over it and you will then be presented with a listing of sites which have this exact keyword on their website. Naturally, whenever you see a few quantity of search results, then it just signifies that the keywords you are concentrating on could be of low levels of competition.

But making use of this technique will never tell you how well they've optimised their website, rather it'll only evaluate the quantity of sites may be using the same key phrases.

The most significant thing is the competition on the very first page of Google. That's where the cash is produced and that's exactly where you'll find the top rivals.

You don't need to be the finest SEO across the globe in order to achieve some good outcomes. What you have to do is to try out your best to outrun the site that currently ranks number one for your preferred key-phrase.

To proceed a step further with your competitive evaluation the next matter to check out would be your rivals backlink report. Backlinks are one of the most important SEO factors that you really need to consider.

Majestic-SEO or SEOMoz's OpenSiteExplore are several of the tools which you can use so as to check out the backlink account of your rivals. In that way, you will notice what anchor text your competitors apply and this can also be a fantastic indication on what type of keywords they are working on.

Always bear in mind that size makes a difference. Small groups will be crowded out by large sites with so many indexed pages.

If you want to discover how many pages your competitor has been indexed by Google, then all you have to carry out is to perform a site-search. Google will provide you with the exact number of pages they now have in their index for that specific domain when you type site:domain.com into the search tab.

The ideal thing with regards to Perth SEO Company is that we utilize a software named Market Samurai for making things that are mentioned above simpler and feasible for you.

Market Samurai will even present to you the value of a certain keyword in accordance with Google Adwords costs per click, the quantity of sites that use the keyword within the title tag, in the anchor text as well as a quantity of other related SEO facts such as the PageRank or the total number of referring websites.




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