Wednesday, September 18, 2013

Energy Drinks & The Positive Power Of Online Marketing

By Rob Sutter


I believe that energy drinks is an excellent subject to get into and there are many topics of discussion about, too. Of course, you have to consider that there are many mindsets on the matter, some of the more positive than others. However, I recognize that these differing opinions make for great discussion. For companies who want to promote their drink brands further, though, I believe that it is worth talking about online marketing in terms of how it may help to bring a name to greater heights.

On one hand, individuals enjoy these drinks because they allow them to stay awake for much longer and go about their routines as much as they want to. I know that students in particular have much on their plates and perhaps sleep isn't something that they can easily fit into their schedule. I don't want to make this valid excuse by any stretch of the imagination but I understand that this is one reason as to why they are used. More time to fulfill duties may be needed.

With every group that may show support, though, you can be certain that there will always be the one that isn't quite as eager to back such beverages. There have been instances where people have consumed them and went on to have some of the worst crashes imaginable. It's one of the things that can happen when the effect of caffeine seems to wear off after a long stretch of time. It's also possible, depending on sleep patterns, that slumber will not come about as easily.

You're going to want to make sure that positives are seen; this is the goal of online marketing as I'm sure many would imagine. There are a number of methods as to how this can be done and firms such as fishbat have made it clear that these methods can be put into place. Reputation management, for example, has proven successful since it has been able to clear a brand's name in order to make it more appealing. There are other methods, each of them proven to be robust.

When I was in high school, I don't think I've seen a bigger divide than the one I've noticed with energy drinks. People seemed to like or hate them to separate degrees and I think that this has carried over nicely to my life after college graduation. Even though I may not consume them on a regular basis, I do understand that there is an audience for them. Whether or not said audience can expand thanks to online marketing efforts, though, truly depends on the brand.




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