Working with business owners who share common values and a similar customer profile to yours is one of the fastest ways if finding new customers for any business. Having relationships that allow for mutual benefit means it's easy to refer people to each other so you can both generate more business. All while giving your customers a higher level of service.
Many business owners unfortunately don't network enough or don't even know how to go about doing so. The three tips in the section below will help you figure out how to take advantage of business networking. Here are 3 top tips for successful business networking.
1. Linkedin Is The Killer App For Meeting New Business Owners
The business social media site LinkedIn has grown over the last few years and is now a huge online networking opportunity especially for business owners, sales people and people who are self-employed. You can look at a person's public profile and tell whether or not they are somebody you would like to build a relationship with. Offline networking meetings are still important, but you'll find it's a lot better use of your time searching for networking opportunities online, at least initially before you make the first contact
2. Your Elevator Pitch Should Be Succinct And Compelling
You know you need a way of introducing yourself to people, which is often called an Elevator Pitch. The thing is most of these intros are way too long and boring to be effective. So come up with a short, punchy introduction that explains what you do and who you serve. Doing it this way will allow the other business owner to quickly see how you can help them out either as a customer, a partner or a source of referrals.
3. Approach Other Business Owners From A Position Of Service
When you go out once or twice a month and start meeting with new business owners, it's important that you show them how much you can help them in their business without trying to pitch them something. After you've found out what they are looking for, give them anything you can to help them improve their business right away. They'll immediately see you as a person who can help them instead of just somebody who's out to make a sale.
The Future Of Business Growth Lies In Relationships
So take a few minutes out of your schedule some time today, and create a clear, compelling description of what your business is and does. You'll then use this as your Elevator Pitch whenever you meet new business owners. Visit Linkedin and meet some prospective networking partners by offering to help them with something first. By doing this, you're going to start finding people who can refer clients to you, and you can refer people to them. Business networking done the right way really is a win-win for everybody.
Many business owners unfortunately don't network enough or don't even know how to go about doing so. The three tips in the section below will help you figure out how to take advantage of business networking. Here are 3 top tips for successful business networking.
1. Linkedin Is The Killer App For Meeting New Business Owners
The business social media site LinkedIn has grown over the last few years and is now a huge online networking opportunity especially for business owners, sales people and people who are self-employed. You can look at a person's public profile and tell whether or not they are somebody you would like to build a relationship with. Offline networking meetings are still important, but you'll find it's a lot better use of your time searching for networking opportunities online, at least initially before you make the first contact
2. Your Elevator Pitch Should Be Succinct And Compelling
You know you need a way of introducing yourself to people, which is often called an Elevator Pitch. The thing is most of these intros are way too long and boring to be effective. So come up with a short, punchy introduction that explains what you do and who you serve. Doing it this way will allow the other business owner to quickly see how you can help them out either as a customer, a partner or a source of referrals.
3. Approach Other Business Owners From A Position Of Service
When you go out once or twice a month and start meeting with new business owners, it's important that you show them how much you can help them in their business without trying to pitch them something. After you've found out what they are looking for, give them anything you can to help them improve their business right away. They'll immediately see you as a person who can help them instead of just somebody who's out to make a sale.
The Future Of Business Growth Lies In Relationships
So take a few minutes out of your schedule some time today, and create a clear, compelling description of what your business is and does. You'll then use this as your Elevator Pitch whenever you meet new business owners. Visit Linkedin and meet some prospective networking partners by offering to help them with something first. By doing this, you're going to start finding people who can refer clients to you, and you can refer people to them. Business networking done the right way really is a win-win for everybody.
About the Author:
Find out more about growing your business regardless of the economy at accelerate program review. And then read this post to see how you can get more referrals virtually on demand.
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