Tuesday, April 23, 2013

Simple Video Marketing Ideas to Drive Traffic to Your Site

By Jonas Varig


Video marketing is one of the most popular methods of marking online right now because it has been proven to send targeted traffic to your products. Given below are a few simple tips to help you make better videos for your marketing.

One of the biggest advantages with video marketing is that you get higher preference by the search engines. That's right, even better than text; videos are ranked higher in the search engines. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can take care of this by putting keywords all over your videos. Beginning with your title, you should insert your keyword in your title because search engines put a great deal of weight on the title when ranking sites.

You should always acknowledge your video comments. This is because your viewers not only leave simple comments but they also give you lots of feedback here.

Many marketers make the mistake of being too serious and sober in their campaign videos. But this tends to make the whole video boring and uninteresting. Just be yourself during the video and let the viewer enjoy. Don't hold yourself back when you have something worthy to tell your audience. Adding a dash of humor will also make your videos more enjoyable. Sometimes you might think that the video is slightly off but don't worry, simply let it flow naturally. Your goal is to make sure that your video clearly communicates your marketing message and that viewers get the idea. In other words, don't overcomplicate the process - be yourself and keep things simple.

A really efficient way to use your videos for marketing purposes is to put them on your blog. This is because video sharing sites are not dependable because they will delete your videos and close your account on sight. So you shouldn't just depend on third party sources to distribute and market your video but also look at other options. You have complete ownership of your video when it is put on your own blog. Video marketing has provided many marketers with a lot of prosperity and it will do the same for you if you use it on a regular basis.




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