Sunday, April 14, 2013

How to Achieve Customer Satisfaction

By Lori Buenavista


Your customers are the lifeblood of your business. It doesn't matter how fantastic your product or service is, how elaborate your locations are or whether or not you travel a really expensive company car. Without your clients, your company will rapidly disappear. Your very first concern should always be to focus on customer satisfaction; if your customers are satisfied, everything else can fall into place. Here are some ideas to increase customer satisfaction.

Put yourself in your customer's shoes. Imagine that you are one of your clients. Walk-through a transaction in your head. Is your organization clean and nice? Is your ordering or purchasing process easy and practical? Are your staff members helpful and professional? It's not easy to get an honest representation of your company, since you're the boss. Employ a few secret buyers to evaluate and give you comments.

Ask your customers what can be done better. Begin a customer feedback plan. Offer a short questionnaire at your check out, mail a feedback form to your customer's business or home, or send them an email or a feedback request. To acquire lots of feed-back, offer a price cut to those who provide you with a reply. You may also call customers or speak to them personally.

Don't be scared to inquire customers for specifics about the actions you can take to improve. Provide a friendly environment and make it apparent that you're looking for things you can fix-not just a glowing report regarding how great you might be. Ask your workers what you can do better.

Your employees are the front line of your company. They're right there, every day, dealing with customers. Ask them what your company can do to further improve customer satisfaction. Are there company guidelines that make it difficult to gratify customers? Are there processes which make the sales transaction more time consuming and difficult than it has to be?

Institute a staff member feedback program and reward those staff who mention issues and come up with answers. Coach your staff. You've already spent lots of time training staff members how to operate the cash register, stock items and complete daily tasks. Have you ever held extensive customer care training? Make sure that all employees are looking customers in the eye and saying, "hello." They should be giving customers their full attention-no cell phone or texting at the workplace. Your staff should be willing and able to provide customers with all the assistance needed.

Ask your secret shoppers to observe the service provided by your employees. Be sure that employees have a very clear comprehension of what's expected and how to reach the best possible customer service. Offer incentives to those personnel who make consumers joyful. You'll reap excellent incentives by enhancing customer satisfaction. Satisfied clients are probably be repeat customers. They'll advise your business to family and friends, increasing sales even more. Whenever your customers are pleased, your business is profitable.




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