Monday, April 15, 2013

How To Name A Company The Right Way

By Melissa Powell


Admired for its amiable tax policies, competent government leaders, varied cultural backgrounds and world-class academic institutions, Singapore continues to prove to the world that it is the ideal place for business endeavors. Simply put, establishing a company in Singapore is a practical decision. In the Lion City, business entities and start up enterprises have the opportunity to grow on a holistic level. Because of Singapore's pro business environment, more foreign investors and business owners are choosing Singapore as their business location.

Do you want to establish a corporation in Singapore? Do you wish to actualise your dream of becoming a business owner? Before you enjoy the perks of owning a Singaporean company, you should first face the rigorous process of company incorporation and company formation in Singapore. The course of company inception typically begins with the conceptualization of a company name. Are you a certified newbie when it comes to naming companies and enterprises? Well, worry no more. Here are two effective techniques to help you formulate a compelling name for your new company or enterprise:

Choose a business name that's memorable. Think of a name that's easy to spell and pronounce. The last thing you want is to confuse potential clients with a bizarre business name that's too complex to be remembered. A good business name enables easy recall. Let your brand stick to your target market's memory by going for a simple, classy business name.

Be original. Do not imitate or copy famous business names which have already been used in the past. You will not only receive legal punishments for copying, you will also lose the marketing game. To lure the interest of potential customers, you have to find a distinct name that's creative enough to outshine your competition.

If you wish to go through the process of company formation with confidence and competence, make sure you work with reputable business registration experts today!




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